Market Proof Marketing · Stop The Internal Insanity

Kevin Oakley, Andrew Peek, and Jessie Suggs discuss builders going a little bit rogue lately and how to stop the insanity. Plus they touch on why short-term and long-term investments only work if the appropriate changes are applied, how to think about different marketing channels and what each opportunity costs, and more!

Story Time (4:22)

• Jessie shares her perspective of builders going a little rogue lately.
• Andrew considers the long-term and short-term investments in marketing and why they only occur when there are changes applied.
• Kevin discussed how to think about budgets and how to think about what each marketing opportunity costs. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (27:53)

• Are you spamming your customers?! (doyouconvert.com)
• Marketers continue to chase ‘authenticity,’ but what is it? (digiday.com)
• HOME BUYER PERCEPTION OF HOUSING AVAILABILITY IMPROVES IN THIRD QUARTER (builderonline.com)
• Pressure is back on sellers to attract buyers as demand softens (https://zillow.mediaroom.com)
• Pantone wants $15/month for the privilege of using its colors in Photoshop (arstechnica.com)
• Elon Musk says $8 monthly fee for Twitter blue tick (www.bbc.com/news/business-63478854)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.