Once you've opened your gym, how do maintain and grow your membership base?  Steve and Matt discuss lead generation, advertising, merchandising, social media, websites, designing your schedule, and retaining students.

Mental models discussed in this episode:

• Investing in Loss
  https://bjjmentalmodels.com/investing-in-loss/
  
  
• Abundance Mindset
  https://bjjmentalmodels.com/abundance-mindset/

We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.com/

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MINDSET FOR BETAS, our new Jiu-Jitsu audio course with Rob Biernacki, is now available on BJJ Mental Models Premium! For a limited time, get your first month FREE at:
https://bjjmentalmodels.com/beta