Market Proof Marketing: Home Builder Marketing Insights

Ep 250: Focus On What Is Never Going To Change


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Market Proof Marketing · Focus On What Is Never Going To Change


Kevin Oakley, Jackie Lipinski, and Julie Jarnagin share why focusing on what’s never going to change can be more important than trying to anticipate how something might change, how to take advantage of extra time at the end of the year, and why you can’t only surround yourself with cheerleaders.


Story Time (4:22)

  • Julie recommends the art of time blocking to get your projects completed.
  • Jackie gets a compliment from a builder and shares why it’s important to surround yourself with insightful people. 
  • Kevin shares the concept of why you need to understand and focus on what’s not going to change vs what might change.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (13:01)

  • Twitter users jump to Mastodon - but what is it? (bbc.com)
  • Home buyers' and sellers' biggest misconceptions in a shifting market (https://zillow.mediaroom.com)
  • Redfin to cut 13% of workforce and shut down home-flipping business RedfinNow (www.geekwire.com)
  • Meta Lays Off More Than 11,000 Employees (www.nytimes.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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    A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!



    Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

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    Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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