Market Proof Marketing · This Is The Worst Time To Be Boring

Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss why you will struggle as a home builder if you can’t market one individual home well. Kevin shares two examples of successful messaging from builders on how to talk about incentives and why every marketer needs to be visiting their communities regularly. 

Story Time (3:58)

• Julie shares her favorite productivity hacks to help when task lists seem too long.
• Andrew talks about building intuition towards your ads through repetition and how it compares to cleaning a messy room. 
• Kevin shares two examples of fantastic messaging from builders to collect leads, why hard work is necessary at times, and why you need to regularly visit communities.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (30:03)

• Hotels operators take a deeper step into the apartment business (www.hotel-development.marriott.com/brands/apartments)
• Tips on List Segmentation For Effective Prospecting (https://www.doyouconvert.com)
• Stop Calling Them Soft: Why Today’s Essential Skills Are Anything But  (https://chief.com)
• New report shows Google cost per lead has increased for 91% of industries  (searchengineland.com)
• Facebook Updates Ad Terms Granting Itself More Leeway in Testing (www.ecommercebytes.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.