Market Proof Marketing · Ep 254: Beware Attribution

Kevin Oakley, Andrew Peek, and Julie Jarnagin explain why leads are useless unless, of course, they are responsive leads. Plus why they warn against direct attribution being a decision maker, one home builder’s big ad spend flub, and more!

Story Time (4:43)

• Julie recommends being curious and asking questions as your new year's resolution for 2023.
• Andrew shares an amazing analogy to shopping at the grocery store to how to think about budgeting 
• Kevin shares how one builder spent $41k in bing ads before we worked with them. 

In The News (20:05)

• Join a free Marketing Impact Group 
• Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/)
• SENATOR MERKLEY INTRODUCES LEGISLATION TO BAN HEDGE FUND OWNERSHIP OF RESIDENTIAL HOUSING (www.merkley.senate.gov)
• AMAZON IS LAUNCHING A TIKTOK-STYLE SHOPPING FEATURE (adage.com)
• Intensified housing market correction has homebuilders offering sweetheart deals to Wall Street (https://fortune.com)
• WHAT'S DRIVING THE BEHAVIORS OF HOME BUYERS AND SELLERS? (builderonline.com)
• Here are the 2022 global media rankings by ad spend: Google, Facebook remains dominant — Alibaba, ByteDance in the mix (digiday.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!