Market Proof Marketing · A.I. and Its Role in 2023 for Home Builders

Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss how home builders might utilize A.I. for 2023, the 5 reasons why and why not a marketer might want to use A.I. tools, and why you need to step up and hustle at your own jobs when the market gets tough. 

Story Time (3:22)

• Julie shares why she was disappointed in the lack of insights and product recommendations for a large purchase from a professional and what home builders can learn from it. 
• Jackie gives insight on using ChatGPT to assist in writing home descriptions for home builders and why some builders might want to give it a shot if they haven’t already. 
• Kevin shares his insights on how might people need to hustle in their own jobs this year, no matter the role.

In The News (17:45)

• Join Do You Convert at the 2023 International Builders’ Show (https://www.doyouconvert.com)
• Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/) 
• What Is The Content Marketing Funnel? Move a customer smoothly along the content marketing funnel by optimizing your content at every stage. Here's what you should know. (www.searchenginejournal.com)
• Consumer confidence in housing finally rises, thanks to falling home prices (www.cnbc.com)
• A non-traditional trend to buying a home is gaining momentum in the Valley (https://www.12news.com)

360 Topic A.I. and its role in 2023 (ChatGPT, Jasper.ai, etc etc.) (45:12) 

Top 5 Reasons Marketers SHOULD Use AI Tools: (As written by AI)

1. Increased Efficiency: AI tools like ChatGPT can automate repetitive tasks, such as answering frequently asked questions, allowing marketers to focus on more strategic tasks.
2. Improved Personalization: AI can analyze consumer data and provide personalized recommendations, helping to create more meaningful connections with potential buyers.
3. Better Lead Generation: AI can help identify and qualify leads, increasing the chances of converting them into buyers.
4. Enhanced Decision Making: AI can provide insights and data-driven recommendations for marketing campaigns, helping to make more informed decisions.
5. 24/7 Availability: AI-powered chatbots can provide round-the-clock customer service, allowing potential buyers to get the information they need at any time.
   

Top 5 Reasons Marketers SHOULD NOT Use AI Tools: (As written by AI)

1. Lack of Human Touch: AI tools can lack the empathy and emotional intelligence of human interactions, which can be important in building trust and creating a positive customer experience.
2. Limited Understanding of Context: AI can struggle with understanding the nuances and subtleties of language, making it difficult to handle more complex or nuanced interactions.
3. Risk of Bias: AI is only as unbiased as the data it is trained on, and if the data is biased, the AI will also be biased. This can lead to unfair or discriminatory outcomes.
4. Dependence on Data Quality: AI tools rely heavily on accurate and relevant data, so if the data is poor, the AI's performance will also be poor.
5. High cost: AI-based tools can require a significant investment, which may not be feasible for some new home industry marketers or may not provide a good return on investment.
   

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!