Timestamps  

1:23 - What mistakes do Swiss founders repeatedly make when it comes to B2C marketing?

11:00 - Investing in auto-marketing activities

14:04 - Improving conversion rate

21:02 - Best tools for marketing

29:18 - The marketing channel of the future

Biography

Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.