During the current times, in order to adapt, we must also be abreast of technology as much as we are in capital. Today’s guest, Alejandro Laplana, gives us a 101 lesson on venture capital. He explains his strategies and model, how he does real estate investing, buying companies, and co-investing. 

He also shared how he and his businesses helped people to market fit, generate more traction, then also helped them scale up to a critical threshold. More business discussions went on but it also highlighted the tokenization of real estate, its future, and the involvement of Shokworks on blockchain technology. Listen now and learn how to venture capital!

Key Points from This Episode:

• Alejandro shares a little bit of his background and what is Shokworks. 
• Alejandro’s connections and how did he manage to make them.
• The resources that Alejandro provided for the World Cup and the meanings of the jargons he used.
• Alejandro explains more about the AdTech model application.  
• Were the users of the application to be moved on a value chain or are they stuck in the app?
• The kind of application they are doing and its content.
• Where did Alejandro’s entrepreneurial spirit come from?
• 101 course on venture capital with Alejandro.
• The specialized model Alejandro has to help with traction and scaling.
• How did Alejandro buy businesses, creatively scaled them and then Xed them?
• Alejandro’s journey in family offices.
• Why capital is not created the same way and why you need to know that
• How is Shokworks involved in Blockchain Technology?
• The next steps for Shokworks.
• What does Alejandro believe for the future of tokenization?
• The spaces they are investing in the real estate and what are their strategies in investing in multifamily and single-family.

Links Mentioned

Shokworks Website

Alejandro Laplana on LinkedIn

About Alejandro Laplana

Alejandro Laplana is the founder/CEO of technology company Shokworks, Inc., which has developed more than 150 digital platforms for some of the world’s leading brands, sports teams and broadcasters. 

Alejandro has directly generated more than $150 million co-investing with clients to develop projects. Brand partners include Metrospaces, Immersity, Rypplzz, Rivals, the Colombian National Soccer Association, Kinesis Money, Start-Up Chile, Dupont Chemicals, Fox Sports, the United Nations and the governments of the U.K., Mexico and Panama. 

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