Market Proof Marketing · Goal Setting: Name It and Claim It

Kevin Oakley, Andrew Peek, and Jessie Suggs present the latest Q4 online sales data, fresh from the source. They also delve into the workings of the Market Proof Algorithm and how it sheds light on larger data problems in affected communities. Finally, the team explores the connection between marketing decisions and the impact on home builder marketing conversion rates.

Story Time (2:43)

• Jessie shares the 2022 Q4 Online Sales Benchmark data.
• Andrew shares why your marketing impacts your own marketing conversion rates and how marketers can use the data to solve a problem.  
• Kevin explains why the Market Proof Algorithm has become a staple for great marketers and how they use it to diagnose problem communities. 

In The News (29:00)

• What to Focus on When Setting Goals in 2023 as an OSC (www.doyouconvert.com)/
• National OSC Day is on February 9!  (www.doyouconvert.com/)
• Microsoft announces new multibillion-dollar investment in ChatGPT-maker OpenAI (www.cnbc.com)
• Murdoch in talks to sell Move Inc to CoStar: report (therealdeal.com)
• DOJ files second antitrust suit against Google, seeks to break up its ad business ((www.cnbc.com/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!