Market Proof Marketing · Calculating Your Cost-Per-Lead

Andrew Peek, Jackie Lipinski, and Bryce Baker discuss how builders can calculate their yearly cost per lead data and why it’s important to know, why you need to analyze all of your Call-To-Actions on the desktop and mobile versions of your website, and the best practices around how to carve out time for self-learning goals. 

Story Time (0:30)

• Bryce shares the CTA’s to update on your home builder website. 
• Jackie explains why there is no industry standard for Cost-Per-Lead and why builders need to use their own historical data as a benchmark to improve on.
• Andrew discusses how people can carve out time to achieve their goals and create deadlines.

In The News (20:50)

• The Market Proof Marketing Podcast won Gold for the Best Professional Industry Insight Series at The Nationals!
• Upcoming 2023 Events
• Marketing Academy - April 4-7th Virtual academy 
• Online Sales Academy - April 26-27 in Virginia Beach 
• Summit - Free to top 200 builders. Claim (1) free ticket per company, apply on OnlineSalesSummit.com. Sept 26-27, 2023

• Redfin Launches Favorites Lists To Help Organize Your Home Search (www.redfin.com/)
• OpenAI Launches ChatGPT Plus For $20 Per Month (www.searchenginejournal.com)
• Google testing new search design with AI answers over organic results (searchengineland.com/)
• Zillows new AI - powered natural-language search is a first in real estate (www.prnewswire.com/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!