Market Proof Marketing · Stop Pining for the Past

Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss if there's value in creating a new "series" of homes and when a product series program might actually apply, how the same story can be told in different ways through creative writing, why marketers need to stop pining for the past, and more! 

Story Time (3:43)

• Jackie has a builder that is creating a new series of home, when the real message might actually be the new low price point.
• Julie has a unique experience buying Rothy's shoes online and shares the interesting way they market their close-out shoes online.
• Kevin wants marketers to stop talking about the Good Old Days of the previous years, we're still living in a great time for marketing and new home sales. 

In The News (24:20)

• Celebrating National OSC Day!
• The NAHB International Builders' Show 2023 Recap  (https://www.doyouconvert.com)
• Real estate agents say they can’t imagine working without ChatGPT now (https://www.cnn.com)
• Google Stock Tumbles Nearly 8% After Bard Ad Shows Inaccurate Answer, AI Race Heats Up (https://www.investors.com)
• Digging into Lennar and Elon Musk’s "Project Amazing" (https://therealdeal-com.cdn.ampproject.org)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!