DTC Podcast

Ep 265: Rootd - Ania Wysocka: Helping a Million Users in the Age of Anxiety

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re finding our center with Ania Wysocka,

founder and CEO of Rootd, the app that offers relief from panic attacks and anxiety in your pocket.

https://www.rootd.io/

With Rootd, Ania solved her own problem and created an app that’s helping over a million users.

On today's podcast, you'll learn:

  • How Ania used App Store Optimization to Rank number one on panic attacks and how a big red button made all the difference.
  • How a simple change in onboarding increased the paid subscriber rate 6x!

    • Hope you enjoy the show.


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