Market Proof Marketing · Why Marketers Shouldn't Target Themselves

Kevin Oakley, Andrew Peek, and  Jackie Lipinski discuss how marketers can identify their own marketing biases and learn to keep an open mind, they explore the differences between how we think how people typically search for non-single-family homes versus how they actually start their home search, plus Facebook’s subscription plans.

Story Time (2:35)

• Jackie talks about the google search volume for Twin Homes, Duplexes, Villas, Duets, Paired Homes, Townhomes, etc. and how we think people search for those homes vs. how people actually start their home search.
• Andrew discusses two companies offering the same product for sale with different curated offerings. Can you guess which company thrived?
• Kevin discusses how marketers’ personal biases might influence how their company approaches new marketing strategies. 

In The News (23:50)

• Mark Zuckerberg announces Meta Verified subscription service for Facebook and Instagram following Elon Musk’s Twitter Blue (https://fortune.com)
• Adland on alert after Meta Verification announcement sees surge in ‘deactivate’ searches (www.thedrum.com)
• U.S. mortgage interest rates jump to highest level since November - MBA (www.reuters.com)
• CoStar breaks off talks for Move, Inc. (https://therealdeal.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!