The Nitty-Gritty:

* The day Melissa Urban realized she needed to do more to make the Whole30 community more inclusive* Why she’s chosen to be public about her learning when it comes to diversity, equity, and inclusion* How Dr. Carrie Kholi-Murchison is taking the lead on efforts to make sure everyone feels seen and heard within the community* What unique challenges Whole30 faces in their DEI efforts* Why listening is at the heart of so many of the initiatives they’re rolling out

Who’s missing here?

What points of view, what lived stories, what experiences aren’t represented here?

Up until a few years ago, this is a question I didn’t think to ask.

The reason I didn’t ask those questions, simply put, is because the spaces I was in—the spaces I had created—seemed so normal to me. The spaces I was in and the spaces I had created were full of middle class, white women.

If I’m being frank, the only question I would ask from time to time were: where are the men?

Which probably just further proves my point… I was used to seeing men around, so I questioned it when they weren’t there. I wasn’t used to seeing people who had different points of view, different lived stories, and different experiences than mine so I didn’t notice they were missing.

Who’s missing here?

It’s a question that asks so much more of me as a leader than to “simply” even out the demographics.

“Who’s missing here?” asks me to consider why people are missing in the first place. What is it about the way I’ve built my business, my community, my brand that doesn’t create space for people who are different from me?

Over the last few years, like many white women I know, I’ve been on a personal growth journey to better understand systematic oppression and internalized bias—and their role in my business.

I’m personally invested in this journey. I’m politically invested in this journey. And yes, I see this journey as integral to my effectiveness as a leader and entrepreneur, too.

I do not have answers. I don’t even have all the questions! But I’m learning and sharing that learning with you is important to me.

While there are many white women entrepreneurs who are on this journey with me, few have been so public about her learning, her missteps, and the action she’s taking in her business as Whole30‘s Melissa Urban.

About a year ago, shortly after I finished my own life-changing Whole30, I noticed that Melissa announced she was searching for someone to lead diversity, equity, and inclusion efforts for her company. I kept my eye on those developments and always enjoyed seeing her update her audience on the hire and progress they were making.

So when we decided to do this month on leadership, I knew I wanted to talk with Melissa and the woman she hired to fill this role, Dr. Carrie Kholi-Murchison, now Whole30’s Director of People & Culture. I wanted to find out why and how Melissa has been leading so publicly on this front—and I also wanted to find out what Kholi was doing to lead this change internally in the organization.

This conversation has been several months in the making—even though we recorded it less than a week ago!

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