Chris McGee, CEO of Moto Morini, discusses the brand’s legacy, expansion into North America, and commitment to Italian design and craftsmanship. Founded in 1937, Moto Morini is now increasing accessibility with high-quality, affordable motorcycles. The brand prioritizes strong dealer partnerships with Milan-based design and Chinese manufacturing for sustainable growth. McGee, whose family has deep roots in the motorcycle industry, shares insights on the cultural appeal of motorcycles and the importance of offering diverse models to meet regional needs.