DTC Podcast

Ep 266: Sansorium - Fiona Hepher: Sipping Sober with a 30% Return Customer Rate

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re fully present with Fiona Hepher, Co-founder of Sansorium, an alcohol-free marketplace with a highly-curated selection of non-alcoholic wine, beer spirits, aperitifs and more.

Join us for a discussion about the billion-dollar industry that’s just waking up (without a hangover) and is predicted to grow to over 4 billion by 2030

You’ll hear:

  • How popups have fueled growth for Sansorium on the DTC and wholesale side of the market
  • Why half of the battle for alcohol-free brands is brand design and positioning
  • How Fiona thinks about accelerating the sea change towards sobriety and you might even hear me talking myself out of post-hockey beers…


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