Market Proof Marketing · How To Calm Down A Nervous Team

Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss why website traffic is not a problem for most home builders at this time, why some teams are feeling nervous even when they’re having record-breaking sales this month, and what marketing teams can learn from other home builders.

Story Time (8:53)

• Becca reminds marketers that even incremental improvements can lead to success, not everything has to be a big update all the time.
• Julie might not be able to toss people over her head in jiu-jitsu, but that doesn’t mean she can’t learn something from those moves other people can make.
• Kevin shares that on March 7th home builders had the most website visitors ever since 2019 and why traffic is not the problem for builders. 

In The News (23:05)

• WHY AI IS YOUR NEW PRODUCTIVITY COMPANION (www.builderonline.com)
• TikTok enters the search ad market, challenging Google and Microsoft (https://searchengineland.com)
• White House endorses new Senate TikTok bill, urges Congress to pass it ‘quickly’ (https://www.cnbc.com)
• Google launches new Google Trends portal (https://searchengineland.com)
• Why does everyone want to delete their Instagram account (https://mashable.com)
• Hiring is so hard for a Montana builder that it's flying in construction workers on a private jet (https://markets.businessinsider.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!