DTC Podcast

Ep 268: Pretty Boy - Ben Feys and Kevin Niehoff: Nailing your Brand Identity and Balling on a Budget

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Welcome to DTC Podcast

Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Ben Feys and Kevin Niehoff, co-founders of early-stage buzz brand Pretty Boy.

https://yoprettyboy.com

Listen to this one for a deep dive on branding and product including:

  • How a clever play on a locker room chirp turned into branding gold
  • Why Pretty Boy’s philosophy is “balling on a budget” and the best ways that self-funded brands can cut costs while still looking their best.

    • Hope you enjoy it, on with the show.



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