Market Proof Marketing · Ep 269: Marketing Coach Power Hour

Kevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power hour episode, the team talks about everything from building a home, the importance of messaging, Beth’s biggest takeaways from shadowing home builder meetings, and more!

Story Time (4:48)

• Beth talks about building a custom home, her third home purchase in 8 years, and how the experience has reminded her of the importance of providing care and clarity in our customers’ journey. 
• Jackie talks about sensing desperation from her car salesperson during her search for a new car and how we should be cognizant of our tone and messaging in the sales process. 
• Kevin discusses the opportunity available to builders inspired by Studio McGee’s new spec home and the biases involved when looking at certain data metrics. 

In The News (32:20)

• With little competition, homebuilders are feeling better (www.housingwire.com)
  
• Nearly Half Of Home Sellers Are Making Concessions To Woo Buyers (www.redfin.com)
  
• Gmail will write your emails for you. Google announces generative AI tools across Workspace (www.fastcompany.com)
• Google’s new AI tools and OpenAI’s GPT-4 bring more ‘maturation’ to the AI race (digiday.com)
• TikTok confirms the U.S. has threatened ban if Chinese parent ByteDance doesn’t sell stake (www.cnbc.com)

Hot Seat with Beth (52:20)

• What surprises has she seen now being on the DYC side? 
• What’s the strangest thing Kevin has done on a call? 
• Who is her spirit animal Home Builder? 
• What is she most scared of? 

Favorite Things (1:03:50)

• Jackie’s new camera
• Beth’s current addiction to a particular TV show
• Kevin pretending to be a cool dad 

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!