January 13, 2023

Ep 269: RUX's Jamie Bond on the Advertising Content Strategy that took them to 3X ROAS with the Pilot Program (AKNF)

30 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

It's All Killer No Filler, and today we're catching up with Jamie and Joe from RUX, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success.

Get RUX in your life ➝ https://rux.life

Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch

We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to crazy new heights.

You'll hear deep dive value on:

The Pilot Test and how to do it to uncover audiences who didn't even know they needed your product

Offer testing and the key learnings we made ahead of Q4, like sitewide discounting

Lead generation and why you should still optimize for sales

Turning customers and creators into brand story tellers, using the angles that you already know work

Get RUX in your life ➝ https://rux.life

Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

...more

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By DTC Newsletter and Podcast

4.5

3636 ratings

January 13, 2023

Ep 269: RUX's Jamie Bond on the Advertising Content Strategy that took them to 3X ROAS with the Pilot Program (AKNF)

30 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

It's All Killer No Filler, and today we're catching up with Jamie and Joe from RUX, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success.

Get RUX in your life ➝ https://rux.life

Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch

We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to crazy new heights.

You'll hear deep dive value on:

The Pilot Test and how to do it to uncover audiences who didn't even know they needed your product

Offer testing and the key learnings we made ahead of Q4, like sitewide discounting

Lead generation and why you should still optimize for sales

Turning customers and creators into brand story tellers, using the angles that you already know work

Get RUX in your life ➝ https://rux.life

Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video