Market Proof Marketing: Home Builder Marketing Insights

Ep 273: Finding Unicorns


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Market Proof Marketing · Ep 273: Finding Unicorns


In this episode, Kevin Oakley, Jackie Lipinski, and Jen Barkan talk about the importance of being curious, asking the right questions and choosing quality over quantity in work relationships. They share what traits stand out to them in the hiring process and difficulties of finding the “unicorns” that thrive on self-motivation and curiosity. Kevin teaches the group about “chronological snobbery” and together they discuss appreciating the past instead of looking at technology. 


Story Time (3:40)

  • Jen tells about finding her fathers long lost brother
  • Kevin talks about the importance of positions
  • Jackie realizes the importance of willingness to learn and be motivated 

News (35:02)

  • Self-Coaching for Online Sales Success - Boost Confidence & Achieve Goals (/www.doyouconvert.com/)
  • Meta’s job cuts are gutting customer service, leaving influencers and businesses with nobody to call (www.cnbc.com)
  • More millennials now own their own home than rent one, leaving Gen Z the only group where most still have a landlord (businessinsider.com)
  • How 'Forever Renters' Are Changing Real Estate As We Know It (www.forbes.com)
  • Home sellers go on strike (https://fortune-com)

Current Favorites (50:52)

  • Jen loves walking her dog in the morning through gardens near her home
  • Jackie talks about loving that there’s a new AI solution for every minor problem now
  • Kevin is reading a lot on audible and has quite the lineup 

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
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Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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