Market Proof Marketing · Ep 275: Ai Drops New Music, But Should It?

Kevin Oakley, Andrew Peek, and Samantha Kellenberger ponder how many DYC employees have ADHD and decide that probably 80% of the marketing team has it undiagnosed. They urge people to get their tickets for the 2023 DYC Summit and let everyone know that half-price tickets are sold out. They discuss the current home interest rates being high and people’s desire to see it come down, but warn of the reality surrounding the economy if that were to happen.

Story Time (06:01)

• Andrew says GA 4 is a lot easier than you think and encourages people to just jump in there and do it! 
• Sam is finally getting some landscaping/home improvement done after being in her home for a year and loves how it is coming together. 
• Kevin purchased a wetsuit that he discovered has complicated care instructions.

News (27:25) 

• Instagram now allows of to 5 "links in bio" (searchengineland.com)
• Lack of existing inventory buoys builder confidence in April (www.builderonline.com)
• AI song featuring fake Drake and Weeknd vocals pulled from streaming services (www.theguardian.com)

Current Favorites (00:47:53)

• Samantha got AppleTV and binged watched Ted Lasso and loves it.
• Andrew is enjoying the extended fan editions of the Office on Peacock but feels that it’s not as funny as the original version.
• Kevin’s favorite is playing around with Polycam and Luma apps on his phone right now.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!