Market Proof Marketing · Ep 279 Breaking Out of Limitations

In this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski question whether the month of May is raising spirits or the fact that everyone is smashing their sales goals! Kevin says having a set brand is limiting for a company and they debate whether or not it’s effective to stay within the confines of your branding boundaries. They discuss why Facebook is riddled with older generations leading Gen Z to avoid it and Andrew breaks down the term "cheugy".

Story Time (08:23)

• Jackie’s husband created an out-of-the-box post on linkedin that went viral via her suggestion.
• Andrew and his wife went to a housewarming party but found the neighborhood to be mismanaged and the floors plans strange.
• Kevin met with a branding genius and shared some of his main takeaways.

News (35:31)

• Are You Investing in Sales or Buying Traffic? (https://www.doyouconvert.com/blog/are-you-investing-in-sales-or-buying-traffic/)
• Facebook has 3 billion users. Many of them are old. (https://www.cbsnews.com/news/facebook-users-3-billion-users-zuckerberg/)
• Wendy's AI (https://www.10tv.com/article/news/local/wendys-partners-with-google-ai-technology-columbus-area-drive-thru/530-ff44746a-b84f-40c9-9c3c-ecaaf48d8a77)
• ‘Quiet quitting’ the U.S. housing market: One group of sellers has disappeared (https://fortune.com/2023/05/07/housing-market-sees-quiet-quitting-as-move-up-buyers-and-sellers-pullback/)
• Internet Restrictions Are On The Rise And Here Are The Places That Have Been Affected The Most in 2023 (https://www.digitalinformationworld.com/2023/05/internet-restrictions-are-on-rise-and.html#)
• Parents and graduate students taking on new student loans are about to experience the highest interest rates in over a decade (https://www.businessinsider.com/what-are-new-student-loan-interest-rates-grad-parent-plus-2023-5)

Current Favorites (59:03)

• Jackie bought a product called “Grandpa’s Weeder” to aid her during pregnancy (https://grampasweeder.com/)
• Andrew has a reignited love for Nutella this week 
• Kevin tried the Australian licorice brand “Darrell Lea” and says they are a close second to his favorite which is Haribo GummyBears (https://darrelllea.com/products/lucky-country-aus-soft-licorice-4oz/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!