DTC Podcast

Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)

Listen Later

Subscribe to DTC Newsletter - https://dtcnews.link/signup


It's Time for All Killer No Filler and it's time to get on board with GA4!

Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models.

Work with Pilothouse ➝ https://pilothouse.co

You'll hear:

  • Universal Analytics will be non-supported by July, make your plan now!
  • The basics of Google Analytics including Richard's most popular report
  • UTM Code overview
  • Common mistakes or opportunities we are seeing with clients moving over from UA to GA4
  • Custom reports that brands need to setup

    • Work with Pilothouse ➝ https://pilothouse.co


    Subscribe to DTC Newsletter - https://dtcnews.link/signup

    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    ...more
    View all episodesView all episodes
    Download on the App Store
    DTC PodcastBy DTC Newsletter and Podcast
    • 4.5
    • 4.5
    • 4.5
    • 4.5
    • 4.5

    4.5

    36 ratings

    More shows like DTC Podcast

    View all
    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,438 Listeners

    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    571 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    376 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,235 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,252 Listeners

    Founders by David Senra

    Founders

    2,111 Listeners

    My First Million by Hubspot Media

    My First Million

    2,647 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    35 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    153 Listeners

    Marketing Made Simple by StoryBrand.com

    Marketing Made Simple

    292 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    202 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    355 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    48 Listeners

    Moneywise by Hampton

    Moneywise

    652 Listeners

    The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

    The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

    219 Listeners