Market Proof Marketing · Ep 284: What's Your Tendency?

In this episode, Kevin Oakley, Andrew Peek and Jen Barkan talk about the need for human connection and humanity in a world that grows more automated everyday. They discuss “The Four Tendencies” by Gretchen Rubin and share which tendency they think they are now vs what they used to be and talk about the missed opportunities they see in sales.

Story Time (06:41)

• Jen got a new tattoo in honor of her dog and is amazed how much better the experience than 25 years ago.
• Andrew has his grandmother's home listed on Open Door and is pleasantly surprised by the offers that keeps increasing.
• Kevin begs the question “Why must we automate?” Especially with how much the individual is craving humanity right now.

News (42:52)

• Ideal URL Structure for a New Home Builder's Website (https://www.doyouconvert.com/blog/ideal-url-structure-for-a-new-home-builders-website/)
• Pre Sales! Say What? (Part II) (https://www.doyouconvert.com/blog/pre-sales-say-what-part-ii/)
• Google starts rolling out Search Generative Experience (SGE) in preview (https://9to5google.com/2023/05/25/google-search-generative-experience/)
• More than 4 in 5 adults support building more homes in their neighborhood to boost housing affordability (https://zillow.mediaroom.com/2023-05-31-More-than-4-in-5-adults-support-building-more-homes-in-their-neighborhood-to-boost-housing-affordability)
• Investor Home Purchases Fell a Record 49% Year Over Year in the First Quarter (https://www.redfin.com/news/investor-home-purchases-q1-2023/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!