Market Proof Marketing · Ep 285: The "Programmatic" Problem

In this episode, Kevin Oakley, Jackie Lipinski   and Julie Jarnagin discuss “Programmatic Ads” and why Kevin thinks that if you hear someone use the word “programmatic” they are either trying to sell you something or they don’t know what they’re talking about. They talk about introverts and extroverts in the workplace and ponder the traits associated with both, but suggest no matter your personality you can develop the skills needed to be successful even if they don’t come naturally. Kevin shares his thoughts on the Apple Vision Pro and shows off his Quest Pro goggles.

Story Time (04:36)

• Julie discovered that a decent amount of our builder marketers are introverts!
• Jackie has had a lot of questions this last week around "Reassurance Marketing" and how do we prove that it's a good time to buy.
• Kevin says that display should never be your main source of traffic.

News (23:07)

• New Dates! (https://www.marketproofacademy.com/)
•  Apple Officially Reveals Vision Pro, Its New $3,499 Mixed Reality Headset (https://www.ign.com/articles/apple-officially-reveals-vision-pro-its-new-3499-mixed-reality-headset)
• Some Lenders Now Offer Bargain Mortgages, but Experts Say They May Not Be a Good Idea (https://www.probuilder.com/some-lenders-now-offer-bargain-mortgages-experts-say-they-may-not-be-good-idea)
• One-Third of U.S. Homebuyers Are Paying in Cash, the Highest Share in Nearly a Decade (https://investors.redfin.com/news-events/press-releases/detail/927/one-third-of-u-s-homebuyers-are-paying-in-cash-the)
• Are home prices falling? See what it’s like across the U.S (https://www.washingtonpost.com/business/interactive/2023/housing-market-price-trends/)
• After falling for 6 straight months, Orlando home prices are rising again. (https://twitter.com/newslambert/status/1666249655200501761?s=46&t=iN3PnBZx13CwkfCWP4_T1w)
• Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+? (https://digiday.com/marketing/with-challenges-challengers-and-advantage-can-meta-remain-the-holy-grail-of-paid-advertising)

Favorites (43:14)

• Julie discovered that her iPhone has automatic plant identification on it and she doesn’t need a plant app now!
• Jackie likes the sharing mode in the “reminders” app for her family.
• Kevin is loving the documentary “Making of the Meme King"

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!