Market Proof Marketing · Ep 288: Don't Have a Bias

In this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski talk in depth about GA4, how having a bias can ruin opportunities and how preparation for things to come prevents problems in the future both at home and at work. They discuss the extraverted traits that OSC’s need to have in order to be successful even if they aren’t naturally extroverted and share ways to tap into that side of themselves.

Story Time (04:19)

• Andrew is finding something new everyday in GA4.
• Jackie is living by the phrase “Proper Planning Prevents Poor Performance” in preparation for maternity leave.
• Kevin thinks people forget that the product market fit isn’t always there and it’s not always the sales persons fault.
  

News (22:25)

• Most Valuable Traits for a Successful Online Sales Specialist (https://www.doyouconvert.com/blog/most-valuable-traits-for-a-successful-online-sales-specialist/)
• Lot Shortages Eases but Still a Problem (https://www.nahb.org/blog/2023/06/lot-shortage-eases?utm_source=newsletter&utm_medium=0619&utm_campaign=MMB2023)
• Nearly Everyone With a Mortgage Has an Interest Rate Below 6%, Prompting Many to Stay Put (https://www.redfin.com/news/high-mortgage-rates-lock-in-homeowners-2023/) 
• Plotting a Move: Where are Americans Headed? (https://www.chartr.co/stories/2023-02-01-1-american-state-migration-and-population-growth)
• The 'Lennar Machine,' A Cycle-Proof Growth Plan Proves Itself (https://www-thebuildersdaily-com.cdn.ampproject.org/c/s/www.thebuildersdaily.com/the-lennar-machine-a-cycle-proof-growth-plan-proves-itself/amp/)

Favorites (58:36)

• Jackie watched "Flaming Hot" a movie about the flaming hot Cheetos creator.
• Andrew is loving his Chubbies shorts.
• Kevin is loving the vacation he just had.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!