DTC Podcast

Ep 289: Three quick Meta Ads test to lower your cost per action (by as much as 46%!!!) (AKNF)

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It's All Killer No Filler the DTC Podcast. Today we're talking with Cam and Taylor, Pilothouse's Socials Technical Director to talk about the Pod tests that his team has been running across multiple accounts.

Pod tests are hypotheses that get set up with strict parameters and five figures of ad spend to determine the best ways to lower your CPA.


  • Dark Posting vs. Branded Content checked the box
  • Adding a URL to your ad copy
  • Adjective Spamming in ad copy


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