Market Proof Marketing · Ep 290: The Details Matter

In this episode, Andrew Peek, Jackie Lipinski and Julie Jarnagin lament about the inevitable panic that will start when everything is changed over to GA4 due to lack of preparation. They share how ChaptGPT has saved them hours at a time for certain tasks but have also been noticing others using it in negative ways that impact the quality of their work. They discuss the importance of giving customers the “perfect experience” and how some might think the little details don’t matter but are in fact worth putting the most effort into.

Story Time (06:29)

• It dawned on Andrew that he should be using ChatGPT to aid him for some things in GA4
• Jackie strongly believes in explaining the why behind your marketing strategies and having clarity behind it
• Julie has had to enforce rules on not using ChatGPT with one of her freelancers

News (21:10)

• The Evolution Of Online Sales...and Tattoos (https://www.doyouconvert.com/blog/the-evolution-of-online-sales-and-tattoos/)
• Google UA Historical Data Will Be Available Until July 1st (https://searchengineland.com/google-ua-historical-data-will-be-available-until-july-1-2024-399199)
• Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service (https://www.searchenginejournal.com/google-youtube-ads-invalid-placements/490301/)
•  Buyers Now Can Swap an Old Home For a New One on the Same Site (https://www.thebuildersdaily.com/thomas-james-lets-buyers-swap-an-old-home-for-a-new-one-on-the-same-site/)

Favorites (46:50)

• Julie is getting excited about the Summit
• Andrew is also very excited about the Summit as well as the Ninja Creami blender (https://www.ninjakitchen.com/page/ice-cream-makers)
• The team threw a sprinkle for Jackie and she is especially loving the wagon she got

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!