Market Proof Marketing · Ep 292: Pulling On Threads

In this episode, Kevin Oakly, Jackie Lipinski and Beth Russell discuss the hype around the new Meta app “Threads” but agree they all have yet to feel excited about it and find themselves frustrated with seeing a lot of noise from people they didn't choose to follow. They dive into the homebuilding process and challenges that they have faced as well as the clash between builders and realtors that often happens.

Story Time (07:03)

• Jackie is reading “Leading with the Heart” Coach K and felt inspired by the quote: “Whatever a leader does now sets up what he does later, and there is always a later.”
• Beth gives us a home building update and shares her fears and excitement with the process.
• Kevin’s story time is “Realtors Gone Wild” where realtors have recently been making websites to make customers think they are the homebuilders themselves. 
  

News (43:05)

• Twitter now blocks visitors from viewing tweets, and profiles unless they're logged in (https://mashable.com/article/twitter-force-visitors-login-view-tweets-profiles)
• Twitter silently removes login requirement for viewing tweets (https://techcrunch.com/2023/07/05/twitter-silently-removes-login-requirement-for-viewing-tweets/)
• Zuckerberg claims tens of millions of Threads signups within days of launch (https://www.cbsnews.com/news/threads-zuckerberg-millions-of-signups-within-days/)
• AI is killing the old web, and the new web struggles to be born (https://www.theverge.com/2023/6/26/23773914/ai-large-language-models-data-scraping-generation-remaking-web)
• Today’s Mismatched Market: Real Estate Perceptions vs. Reality (https://www.opendoor.com/articles/todays-mismatched-market-real-estate-perceptions-vs-reality)
• Dallas City Council bans short-term rentals from single-family areas (https://www.fox4news.com/news/dallas-short-term-rentals)
  

Favorites (01:00:02)

• Kevin has been enjoying bicycling, the kids show “Bluey” and podcast “Conversations with Tyler” episode with Reid Hoffman as a guest.
• Jackie is loving her whiteboard that keeps track of her goals for the year.
• Beth is just excited about the future! 

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!