From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros

Most business owners think success means more sales and more hustle.

But Jason Sisneros discovered the opposite — freedom comes from systems, not speed.

After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners.

Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a business that creates wealth and freedom instead of chaos and burnout.

5 Key Lessons from the Conversation:

• Every Business Exits — It's Your Choice How. You'll leave your business one way or another. Build for a custom exit, not an involuntary one.
• Assess Honestly Before You Act. A turnaround begins with clarity — know your numbers, your relationships, and what truly drives value.
• Reignite Your "Why." Many entrepreneurs lose their original purpose. Rediscovering it reignites motivation and smart decision-making.
• Profit and Cash Flow Are Different Beasts. Jason uses the Profit First envelope system to separate profit, operating cash, and free cash flow — protecting the money that builds freedom.
• Systems Create Sellable Companies. Businesses that run on process, not personality, scale faster, stress less, and are worth more when it's time to exit.

Key Takeaway:

Revenue looks impressive — but free cash flow buys freedom. Structure your money so it serves your life, not the other way around.

About Jason Sisneros:

Jason Sisneros is a battle-tested Chairman obsessed with the game of business. His focus is consistently and predictably building 5% companies and 1% business owners. Renowned as one of the brightest minds in business and innovation, Jason has worked with Fortune 500 companies like Nike, Comcast, and Microsoft. His passion, however, is for the over 100 small—to mid-cap companies he has helped optimize for maximum cash flow or wealth-harvesting exits.

Jason is sought after by business owners worldwide as a trusted resource for creating competitive advantages for their companies. His proprietary systems are called "Built To Exit" or B2X. He currently owns multiple businesses, has personally exited more than two dozen companies, and has spoken for hundreds of thousands of business owners on stages and podcasts around the world.

Jason's commitment extends beyond business. He volunteers as an undercover operative and helps fund a child sex trafficking rescue unit called SERT Ministries. Actively involved in anti-domestic violence and food insecurity initiatives, Jason believes ethical capitalism improves the world.

He champions that successful business owners are among the most generous, driving positive change globally. He considers a well-trained, robust small and mid-sized enterprise environment, where we all do business with each other, one of the most potent engines of freedom.

Links:

YouTube Channel: https://www.youtube.com/@BuiltToExit

Facebook: https://www.facebook.com/jason.sisneros.1

Instagram: https://www.instagram.com/thejasonsisneros

Linkedin: https://www.linkedin.com/in/jason-sisneros/

X: https://twitter.com/thejsisneros?lang=en

B2x Website: https://builttoexit.biz/about/

Conclusion:

Jason's journey proves that even failure can become fuel when you apply the right systems.

Whether you plan to sell someday or simply want a business that runs without you, start now: know your numbers, separate your accounts, and define your end game.

Because at the end of the day, every business exits — the smart ones are built to.

Richer Soul Ep. 459 From Drug Runner to 60 Million Exit: Jason Sisneros' Redemption Story: https://richersoul.com/ep-459-from-drug-runner-to-60m-exit-jason-sisneros-redemption-story/

#ProfitFirst #BusinessExit #CashFlow #EntrepreneurMindset #FinancialFreedom #BuiltToExit #ProfitAnswerMan #SmallBusinessGrowth #BusinessStrategy #WealthBuilding

Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman

Sign up to be notified when the next cohort of the Profit First Experience Course is available!

Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page

Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/

My podcast about living a richer more meaningful life: http://richersoul.com/

Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.