Market Proof Marketing · Ep 293: Rates High, Inventory Low, Good Luck!

In this episode, Kevin Oakly, Beth Russell and Julie Jarnagin celebrate the release of Julie’s new book “Building Certainty: Content Marketing for Home Builders”! Julie shares her inspiration for writing the book and gives an insight into what one can expect to gain from reading the book! They discuss the most effective marketing strategies including digging deeper and getting personal. Together they agree that the last few weeks have all been a catch 22: rates are high, inventory is low and good luck with that.

Story Time (02:20)

• Julie has released her book which you can buy here!
• Kevin was impressed by the sale methods used by an insect exterminator and thinks his methods should be examined by sales people.
  
• Beth: Seesaw - the best marketers balance in the middle.

News (25:0)

• When will mortgage interest rates drop? 3 factors influencing rates now (https://apple.news/AjwJMht5sSMeBX-8d3oBivg)
• A fight erupts in U.S. housing market as deteriorated affordability clashes with the 'lock-in effect' (https://apple.news/AB5mErHYaSzy-HKD_boBRIg)
• Mortgage Rates Reach Highest Level Since November 2022 (https://www.builderonline.com/data-analysis/mortgage-rates-reach-highest-level-since-november-2022_o)
• The last, best hope for homebuyers (https://www.businessinsider.com/house-construction-building-boom-last-hope-new-homebuyers-housing-market-2023-7)
• Homes.com traffic up 200% — could it become a top portal? (https://www.realestatenews.com/2023/07/19/homes-com-traffic-up-200-could-it-become-a-top-portal)
  

Favorites (51:54)

• Julie’s loving that her doorbell is currently hidden and so no one is ringing it, leaving her some peace and quiet!
• Beth found her “stone guy, a vendor helping her find the perfect countertops, to be lovely.
• Kevin’s favorite is still the sales person from story time. 

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!