Market Proof Marketing · Ep 294: Marketing Is Like An Onion

In this episode, Andrew Peek, Beth Russell and Julie Jarnagin discuss the blend of being both coach and strategist but that it’s okay to choose one path and go for it: don’t be someone you’re not, be the best version of you! Beth shares that her favorite marketing phrase is “marketing is like an onion" meaning there are layers and layers to be pulled back and discovered.  At the end of the day, they agree that the unpredictability of the market may just be the new normal.

Story Time (08:01)

• The wrong tile was installed in Beth’s house but luckily was credited back the cost. Her second story is that people forget sales priorities are different from marketing priorities and if leadership doesn’t recognize that, it leads to chaos.
  
• Julie has been taking over some builders while Jackie is out and is having to flip mindsets from coach to strategist.
• Andrew finds he has more patience for the technical work in the morning and the more personable work in the afternoon.

News (22:02)

• Have Seasonal Housing Market Trends Returned? (https://www.nerdwallet.com/article/mortgages/data-seasonal-trends)
• Pending home sales rose 0.3% in June, the first increase in 3 months (https://www.housingwire.com/articles/pending-home-sales-rose-0-3-in-june-the-first-increase-in-3-months/)
• Business Genius Elon Musk Says He's Changing Twitter's Name (https://futurism.com/elon-musk-changing-twitter-name)
• New HBI Report Shines Spotlight on Labor Shortages (https://www.nahb.org/blog/2023/07/hbi-construction-labor-market-report-spring-2023)
  

Favorites (41:25)

• Julie has a laser printer that aided her in sending out her many book copies!
• Beth’s favorite is Julie's book! And also Farmhaus Burger.
• Andrew loves Key West and has just returned from vacationing there.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!