Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps!

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Top 5 biggest mistakes we see in Amazon Ad Accounts

Not segmenting out branded keywords 

Overspending on Broad and Auto campaigns

Not running Product Page multipliers on ASIN Targeting campaigns

Underutilizing negative keywords 

Using budget to control spend rather than bids

Bonus: Clifford's take on Amazon's biggest flop! (looking at you Andy Jassy!)

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