Imagine selling shoes with your face on them—not because you’re a celebrity, but because you’re that beloved in your market. 

That's a frame breaking idea for property managers... and THAT is exactly  what Mark Ainley has done with his podcast. 

As the co-founder of GC Realty & Development and one of the voices behind the Straight Up Chicago Investor Podcast, Mark has built more than a thriving property management business—he’s created a community.

In this episode, host Pablo Gonzalez digs into Mark’s secret sauce: how a local podcast turned GC Realty & Development into a go-to authority for Chicago investors. Mark shares actionable tips on using content to build trust, drive referrals, and dominate your market.

Here’s what you’ll learn:

- The ultimate networking hack: How starting a podcast can turn local influencers and potential clients into collaborators—and fans.
- Content lanes that work: The three types of episodes every property management podcast needs to stay engaging and valuable.
- Monetizing your content: How Mark turned his podcast into a profit center by partnering with lenders, attorneys, and more.
- Community building: From exclusive Facebook groups to sold-out live events, discover how Mark’s podcast became a movement.

Mark also explains why co-creating content is “the new golf” and reveals his favorite tools and workflows for turning a simple conversation into endless, evergreen content. Whether you’re a seasoned property manager or just exploring content marketing, this episode is packed with ideas to help you stand out in your market.

🔗 Listen now to learn how Mark went from managing doors to managing a movement—and how you can too.

🌟 Stay Connected with Mark and Vendoroo:
 
Connect with Mark on Linkedin

🎙️ Connect with Pablo Gonzalez on LinkedIn
🤝 Connect with Reza Kesh on LinkedIn
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website 

Chapters:

00:00 Introduction to Mark Ainley and His Podcast
02:36 The Power of Local Market Podcasts
04:27 Building Relationships Through Podcasting
10:55 Monetizing the Podcast
17:30 Content Strategy and Guest Selection
26:49 Podcast Production and Distribution
28:35 Reflecting on Initial Success and Growth
29:50 Building a Community and Engaging Listeners
32:23 Leveraging Lead Magnets and Networking
40:16 AI in Property Management
48:17 Future of Property Management and AI
53:37 Final Thoughts and Industry Insights