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It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or focused collection page.

Aves is a goldmine for great ideas in this one, including using Benefits, not features ( and not your product names ) in the checkout page, why emojis in headlines are a must, and lots more!

Timestamps:

00:00:00 Introduction to maximizing ad performance and AI integration

00:05:30 Creating effective landing pages for better conversions

00:10:45 Highlighting pain points to engage customers

00:16:20 The role of AI in copywriting and reducing blank page anxiety

00:21:30 Leveraging AI to enhance creative processes and bridge content gaps

Hashtags:

#D2CPodcast #AdPerformance #AIIntegration #LandingPages #copywriting

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