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The GA4 Apocalypse is here! Join Richard from Pillothouse's Google team as he walks us through the best way to set up Google Analytics 4, along with it's biggest current drawbacks, and potential silver linings going forward. You'll learn about predictive audiences, as well as the custom reports and templates you need to set up to get the best value from this big industry change.

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Timestamps:

0:00 - Introduction

6:45 - Enhanced event tracking for comprehensive data analysis

16:10 - AI-powered insights and automated reporting in GA4

25:15 - Tips for optimizing GA4 for e-commerce websites

32:50 - Conclusion and call-to-action

Hashtags: #GoogleAnalytics4 #GA4 #DataAnalysis #AIInsights #CrossDeviceTracking

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