In This Episode:

* What Sell From Love author Finka Jerkovic learned from the process of writing her book’s first draft* How she determined what problem the book was solving* Why her writing process changed between her first draft and her second draft* Why writing the book was a “top secret” project

Planning is a learning process.

When we set out an objective, make a plan to achieve it, and then implement that plan, we inevitably learn key things.

We might learn that we don’t want to achieve the objective after all. We might learn that the path to achieve it isn’t what we thought it was going to be. We might learn that we need more help or different help, that we need to acquire a new skill, or that we need to adjust our implementation.

Making changes—even big ones—to our plan doesn’t mean we’ve abandoned it.

It means we’re learning.

All this month, we’ve been talking about working the plan. It’s January, after all, and I’m sure you’ve made some plans for this year!

I kicked things off by sharing a bit about my personal planning process and how I’m planning for both of my companies in 2021.

Then, I talked with Gillian Perkins about how she planned for the parental leave she took last year and what she learned about how she works in the course of implementing that plan.

Last week, I talked with Emily Crookston about how she’s learned to leveraged LinkedIn and discovered the way she wants to show up online.

This week, I’m closing out the series by talking about 2nd drafts—both literal and metaphorical—with the author of Sell From Love, Finka Jerkovic.

You’ll hear how it took writing a first, everything-but-the-kitchen-sink draft in order for Finka to learn what her book was really about and how it was going to serve her readers. You’ll also hear how she’s needed to find a second draft of what makes her feel satisfied and worthy based on her own values instead of the performance-oriented culture she was raised in.

And, of course, you’ll hear how Finka planned for writing her book and discovered her writing practice along the way.

Now, let’s find out what works for Finka Jerkovic!

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