Ken Rusk, bestselling author of Blue-Collar Cash and founder of Rusk Industries, joins Lee to bust three major myths about scaling blue-collar businesses. First, he challenges the outdated view that trades aren't a fulfilling career path. Next, he explores how both blue- and white-collar leaders often limit themselves by tying identity to individual skills, blocking the potential to scale. Finally, Ken flips the script on "motivating" employees—sharing how to inspire intrapreneurs and redefine goals as "timed paths to success."

This episode is packed with practical insight and mindset shifts for people-first leaders!

Additional Resources:

Check out Ken's impactful course: The Path to a Successful Life

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Key Takeaways:

• There are many paths to abundance and fulfillment.
• Blue-collar work is often stigmatized but is highly valuable.
• Self-limiting beliefs can hinder entrepreneurial growth.
• True entrepreneurs create scalable systems and delegate tasks.
• Understanding your identity is crucial for growth.