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In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!

Story Time (01:23)

• Jessie reflects on her recent trip to Garman Homes.
• Kevin reassures everyone that no, no one has put Kevin in a corner at IBS.

• Beth shares an example of pulling inspiration from unexpected places like “The Color Monster”

The News (24:28)

• Hot Takes Digital Advertising Edition: What’s Overrated For 2024 (https://campaignsandelections.com)
• In rocky digital advertising landscape, advertisers reconsider direct mail (https://digiday.com)
• US Consumer Confidence Climbs to Highest Since End of 2021 (https://www.msn.com)
• 32% of Homes for Sale in the Fourth Quarter Were Newly Built—Just Shy of the Record High (https://www.redfin.com)
• Experience the future of home tours with Zillow Immerse on Apple Vision Pro (https://zillow.mediaroom.com/2024-02-01-Experience-the-future-of-home-tours-with-Zillow-Immerse-on-Apple-Vision-Pro)

Things We Love Things We Hate (52:50)

• Jessie’s favorite is girl scout thin mints!
• Beth and her husband are both enjoying “Switch” Chip & Dan Heath.
• Kevin’s favorite “The 22 Immutable Laws of Branding” by Al & Laura Ries as well as the Miyoo Mini.

Market Proof Marketing · Ep 324: Inspiration in Unusual Places

Questions? Comments? Email [email protected] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!