Sometimes it can feel like you don’t find opportunity, opportunity finds you.

But even then, it’s the fact that you were paying attention—listening, watching, taking it all in—that allows you to act on it.

It can make me sick to my stomach to think of all of the opportunities I let slide because I wasn’t paying attention!

All this month, we’ve been looking at identifying opportunity and making exciting things happen. To kick off the series, I shared a framework for examining your business through the lens of sustainability to discover your next opportunity.

Then, I talked with Anna Wolf from Superscript Marketing about how she realized that the building sustainable structures & systems for her business was her big opportunity.

Next, we turned our attention to financial sustainability and I shared my 2019 conversation with Systems Saved Me Founder, Jordan Gill.

Finally, I shared my conversation with business coach Justine Clay and we looked at how identifying choice is a big part of realizing you have an opportunity–and how to navigate the crossroads when it is time to make a choice.

As we close out the month, I have 3 more inspiring stories for you—all on the exact same theme: paying attention.

Zoe Linda Pollard shares how she went from working in a digital marketing agency to starting a social media strategy business to finally discovering that her big opportunity was to focus on helping business owners build & run affiliate marketing programs.

Erin Detka shares how she went from running a massage studio to starting a web design business in mid-2020 and how it helped her to get back to the kind of lifestyle she really values.

And finally Corinna vanGerwen shares how she started her business doing something that–at most–only a few people had done before. And how paying attention to her past experience and the current market helped her find the perfect niche opportunity!

Before we get to those stories, though, I thought I’d add my own in.

In the last 12 years, I’ve certainly spotted and acted on plenty of opportunities. I wrote & sold one of the first ebooks in the craft & maker business world. I created a group business coaching program before that was a thing. I took the leap to appear on CreativeLive in front of 10s of thousands of live viewers and teach 12 classes over 4 years.

But I’m incredibly proud of the story behind YellowHouse.Media and how paying attention helped us spot the right opportunity and build a fast-growing business.

I can remember back in 2015 when I started jonesing to host a podcast… I had no idea how podcasting-as-marketing worked. I knew that I had an opportunity to connect with my existing audience and connect with new people to grow my audience.

But it was early enough—which wasn’t very early at all—in podcasting that “if you build it,

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