In today’s episode, Allan and Eric welcome Mat Rogers. Mat is the COO of Lizard SEM, a digital marketing startup, designed exclusively for pest control companies. Mat has a diverse background in marketing and helped build Killingsworth Environmental with his father. Mat was the marketing genius behind the team that scaled Killingsworth from $6 million in revenue in 2012 to over twenty million in 2018. Allan, Eric, and Mat discuss the various marketing channels that will take your PCC to the next level. Depending on your marketing goals, budget, and target audience there are several ways to build your business. The best place to start is with this episode.