This weeks episode of the Home Service Hustle podcast is close to the heart, because we have the pleasure of introducing Joseph Kahn and Joey Trend, co-founders of Hum Jam and absolute SEO gurus. We work very closely with Hum Jam, and they have provided tremendous value to our company and our outlook as a company. Hum Jam helps businesses transform their SEO process by providing training and working closely with employees to teach them how it's done. In this episode, we talk about how the old way of doing SEO simply doesn't work anymore. Google is ever-evolving and updating it's requirements to view companies as trustworthy, or rank-worthy, in order to provide more value to users. Joseph and Joey specialize in constantly staying ahead of the game and cracking the code on the latest Google algorithm. They talk about the current algorithm, which is referred to as EEAT. This stands for Experience, Expertise, Authoritativeness, and Trust. They tell us the importance of user experience and how to provide it, how to raise your domain authority, and so much more. Every business owner out there can learn from these guys. Tune in to find out the SEO secrets that will transform your business.