Market Proof Marketing: Home Builder Marketing Insights

Ep 363: Happy Thanksgiving!


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Market Proof Marketing · Ep 363: Happy Thanksgiving!

Happy Thanksgiving! Kevin Oakley and Beth Russell kick off episode 363 with the things they are thankful for -- sharing a common gratitude for the sense of community built among homebuilder marketers across the nation, and the friendships that have formed as a result. Today's topic surrounds Kevin's recent article on evolving dynamics among home builders, buyers and agents -- and some of the feedback he received they'd like to dive into. 

Story Time (00:24):

  • Beth is thankful for her wonderful husband and amazing kiddos. She is also so grateful to be a part of the Marketing Leadership Collective, and what's to come with the group.
  • Kevin is thankful for the overall community of homebuilder marketers, and the friendships that are cultivated within the DYC: All Access community. 

Today's Topic: Evolving Dynamics (06:50)

  • Kevin and Beth briefly recap his recent article --  The Evolving Dynamics Between Home Builders & Realtors: A Post-Settlement Analysis 
  • They read a few of the "mean tweets" (comments and emails he received), and dive into discussion surrounding the questions and scenarios posed in them 
  • Kevin gives a special shout-out to a broker, who provided a fantastic response surrounding representing her buyers


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Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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