Market Proof Marketing · Ep 365 - Leaning Into Local

Like the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! 

Story Time (01:15):

• Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. 
• Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. 
• Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience.

In The News (24:20):

• DYC's Online Sales Academy: Leadership Edition (https://onlinesales.doyouconvert.com)
• Google Ads Testing Video Assets For Search Campaigns? (https://www.seroundtable.com)
• Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves (https://www.thebuildersdaily.com)
• TikTok failed to save itself with the First Amendment (https://www.theverge.com)
• OpenAI's Sora is officially here (https://mashable.com)

Things We Love - Things We Hate (41:45): 

• Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! 
• Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! 
• Kevin loves the book The Dip by Seth Godin, and shares a really proud moment of his son Hayden. 

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