Market Proof Marketing · Ep 368 - Leaning Into "New"

Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from December, and some very important breaking news -- Kevin actually watched a movie! They break down existing home sales data, and recap Zillow's most unusual home searches from last year. 

Story Time (02:05): 

• Jackie brings up the quote "Zillow can't smell the cat" from Greg Robertson 
• Jessie was delighted by a builder's success in December, and brings up the importance of having very specific goals for Q1 
• Kevin has some breaking news -- he watched The Godfather movies over break. He also brings up some homebuilder data -- there were over 45.62M unique users tracked going to home builder websites for the year

In The News (15:28): 

• Existing-Home Sales Hit Strongest Year-Over-Year Increase Since June 2021 (https://www.builderonline.com) 
• Zillow reveals 2024's most popular -- and most unusual -- home searches (https://zillow.mediaroom.com) 
• Instagram and Facebook to Fill Platforms With AI-Generated Accounts (https://petapixel.com)

Things We Love - Things We Hate (46:05): 

• Jessie loves and hates the same thing -- making sourdough
• Jackie is leaning into showing gratitude and loves showing appreciation for others 
• Kevin is loving the Ohio State Buckeyes! 

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