Market Proof Marketing · Ep 369 - The Venus Metric Trap

Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. 

Story Time (03:57): 

• Jackie shares a great reminder surrounding cost-per-lead and how to approach it this year 
• Beth shares a recent conversation with her son, and how it has inspired her to help empower more data storytellers 
• Kevin has a busy year coming up! And asks, do we do another pancake breakfast at the builder show?

In The News (15:28): 

• The Venus Fly Trap of Vanity Metrics (https://www.doyouconvert.com)
• Will Homeowners Finally Sell in 2025? Here's What the Experts Say, Amid a Glimmer of Hope (https://www.realtor.com/news/trends/housing-market-2025/)
• What won't happen in 2025 (https://digiday.com/marketing/what-wont-happen-in-2025/) 

Things We Love - Things We Hate (39:10): 

• Jackie has been getting her groceries delivered, and the team jokes that it's a slippery slope 
• Beth was influenced and was gifted a pair of the Ozlo sleepbuds. She may or may not also be an influencer now! 
• Kevin has a predictive hate -- anything we're buying now that has an AI or software feature will need to be purchased again -- his remote start on his car being the first example 

Like and subscribe on your favorite platform!