Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show!

 Join Jackie Lipinski, Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer marketing this year. 

Story Time (03:08): 

• Beth brings up an example surrounding the times we nearly trip on uneven pavement, and how it relates to our marketing strategies. 
• Julie brings a prop -- her Native body wash -- which has two columns next to the ingredients, one showing the name, and the other explaining what it actually is. Things brings up a good lesson for builders in the importance of speaking our customers' language. 
• Jackie is getting a new deck put in, and shares the different approaches she experienced when getting quotes, and how it shaped her expectations. 

In The News (17:00): 

Join Do You Convert at the 2025 International Builders' Show 

• Julie shares the dates and locations that she, Kevin Oakley and Karla Tuten will be speaking 
• Kevin will be talking about leveraging technology for incredible customer experience
• Karla will be talking about the importance of brand consistency 
• Julie shares a story about her "what not to do" style presentation
• The trio reminds you -- wear comfortable shoes at IBS! 

How to Win With Influencer Marketing In a Year of Big Change and Endless Options

• Authenticity is such an important element, and the way you can merge someone's content into your storytelling is where a story comes to life 
• An "influencer" you work with doesn't always need to be someone with the largest page, it can be those who work at and are passionate about your company 

Has spring housing demand already started?

• For new homes -- it's our season! Now is the time to put your foot on the gas. 
• They discuss trends in the appointment-to-sale ratio and the 2024 Wrapped and Q4 Online Sales Benchmarks that just dropped and will be discussed in more detail in a future episode! 

Google Ads Search Max - new match type spotted

• A new match type -- smart matching -- has been spotted by some users 
• Google hasn't announced yet what the new match type spotted is exactly 
• It appears to be more A.I. based 

Things We Love - Things We Hate (34:55):

• Julie's favorite right now is that we are hiring for a Marketing and Events Manager at Do You Convert! She also loves the app Hollarhype, that gives friends and family opportunity to share voice memos with you while you're running, which was so beneficial during she and Jessie Suggs' marathon! 
• Beth's favorite is kicking off the Marketing Leadership Collective for 2025! 
• Jackie is starting a book club with friends and would love your favorite recommendations: [email protected].
 

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