Market Proof Marketing · Ep 379 - RocketFin or RedRocket?

Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in homebuilding, and a new task manager blog written by DYC's very own, Samantha Kellenberger!

Story Time (02:31): 

• Mike Lyon reflects on early OSC days, when managing leads felt like a side hustle.
• Kevin Oakley’s family listens to old podcast episodes, roasting his past takes and how you can get more sales with fewer leads.
• Jackie shares a content strategy for competing with national builders.

SPECIAL ANNOUNCEMENT

Unlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!
Tickets are now available! Class begins May 6th.

In The News (24:15): 

Why "Just" is the Most Dangerous Word in Marketing and Design

Redfin Acquired By Rocket Companies

AI Search Has Some Big Problems

Google Announces "AI Mode" For Search Results That Only Shows You AI Slop

Forget Dream Homes - Here's What First Time Buyers Really Want in 2025

Things We Love - Things We Hate (53:30):

• Jackie: Her son’s birthday & the infamous "Bluey" cake fail.
• Mike: His love-hate relationship with AI for schoolwork.
• Kevin: Discovering that both he & his wife are obsessed with analogies.

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