Market Proof Marketing · Ep 381 - The Scooby-Doo Method

Beth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event strategy. They explore how tools like Loom, AI creator hubs, and collaborative data practices can transform communication and performance. Plus, honest talk about what Mercedes at The Masters can teach builders about intentional brand experiences.

Story Time (02:06): 

• Jackie’s knee injury turns into a masterclass on data diagnosis and marketing analysis—hello, Market Proof Algorithm IRL.
• Julie shares a case of suspicious ad results that weren’t what they seemed, and the importance of digging deeper.
• Beth compares marketing detective work to an episode of House (or Scooby-Doo), and how uncovering truth takes time.

SPECIAL ANNOUNCEMENTS

Unlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!
Over 50% of tickets have been sold! Class begins May 6th.

Online Sales & Marketing Summit VIP Tickets Now On Sale!

In The News (21:13): 

Meta's Instagram Announces New AI-Powered Tools, Creator Marketing Solutions

Bad Data Bleeds Homebuilder Profits - Time to Stop The Loss

(Referenced) Attribution is B.S. - 3 Part Guide

Things We Love - Things We Hate (31:33):

• Jackie: Winning her Toastmasters speech competition—proof that exposure therapy works!
• Julie: Her 16-year-old’s joy over his first car (older than he is).
• Beth: Watching her Marketing Leadership Collective cohort bond and pour into one another.

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